In September, I started the process of shopping for a diamond. At that time, I knew only two things about what I wanted; it had to be round and it had to be approximately 1 carat. With my requirements in hand I headed off to the local mall and started making the rounds with the usual suspects in the jewelry industry. The same thing happened at each jeweler. I was showed the "normal" round diamonds very briefly. Then it happened; "If you really want a diamond that sparkles and will show your girlfriend how much she means, you should take a look at our special collection. These are the creme of the crop." At first I was astounded by the price and immediately wanted to barter. To my amazement, one sales associate said that diamonds NEVER go on sale.  However, she could make a call to the district manager who might knock a few dollars off.  But if the call is made, the price would only be good for that moment. I would have to buy right then. THAT WAS IT.  We had a little skirmish and I left; never to return. NOTE: Not one big name mall jeweler offered to educate me on the 4C's

I thought that there had to be a better way to do this.  I had bought my new car on the internet and saved a bundle, maybe you could do the same thing with diamonds.  I did a web search and was astounded to find so many hits.  Eventually, I found Pricescope.com and started reading threads to educate myself.  It was eye opening. The amount of information and knowledge that is on this site is amazing.

I chose a beautiful 1.02 ct, G color, VS1 clarity, unbranded H&A.

At this point, I needed a setting and I needed it fast.  I was planning to propose over Christmas and had not even considered that it usually took a few weeks to get a particular setting in.  This is where Lesley and Denise at Whiteflash.com stepped in. The were able to get me a Vatche Royal Crown Gold setting in three days.